Your Brand Ambassadors Are Probably Sitting Right Next to You
07 mai 2015
By Marylin Montoya, VP International Marketing and Partnerships at Brainsonic
« Look to your left. Now look to your right. If you’re sitting in one of the millions of cubicles across America, you just happened to look at two of your company’s best brand ambassadors. In fact, the PR firm Edelmen recently published a study that states that people trust employee testimony more than any other source in a number of areas – including a company’s innovation and new product development, as well as their overall business practices. »
