On June 24 and 25 in New York, the French Touch Conference will bring together digital entrepreneurs and investors from France and the USA. Brainsonic will broadcast the event live online, and will drive the engagement of participants on social media.

On Wednesday 24 June and Thursday 25 June 2015, Brainsonic teams will be at New York’s Axa Center for the French Touch Conference. The event, which welcomes entrepreneurs and investors from within French and American digital ecosystems, explores the link between innovation, business and creativity.

A Live Interface that Combines Video and Real-Time Social Media Activity

Over the course of two days, the French Touch Conference will be broadcast by Brainsonic via a live video stream, which will be displayed on the event website. In addition to the video stream, the online interface will display a Live Timeline, which will aggregate and display event-related tweets that are synchronized with the video feed.

The Social Wall: Driving Visibility and Engagement on Social Media

In order to boost the visibility of the French Touch Conference before, during and after it takes place, Brainsonic has implemented a Social Wall. Embedded on the French Touch Conference website and displayed on large screens at the venue as well, this public version of the Sociabble brand advocacy platform aggregates content from event social network accounts and guest speaker feeds, displaying posts on a highly visual, self-refreshing interface.

An Exclusive Sociabble Community Launched Especially for the French Touch Conference

Participants in the French Touch Conference also have the opportunity to sign up to a members-only Sociabble platform created especially for the event. Complete with gamification functionalities, this platform allows users not only to share content, but to win points through doing so – using a leaderboard to track their performance against that of their teammates. For top advocates, a surprise will be announced at the end of the event.

In the video stream, Live Timeline, Sociabble platform and Social Wall, Brainsonic has combined digital communication and social media engagement tools in order to create a comprehensive digital initiative for the French Touch Conference. Responsive, innovative and designed with audience engagement in mind, these tools are a perfect illustration of what the event itself is all about.

Click here to view the Social Wall for the French Touch Conference.

To find out more about the initiatives Brainsonic is launching as part of the French Touch Conference, read the press release.