Today marks the beginning of the #MoiQuandJe (“Me when I”) campaign, a “social by design” concept created by Brainsonic for the launch of the new Microsoft Office.

The campaign is built around a simple hashtag: #MoiQuandJe. A popular choice for social media users, this hashtag is often used with a GIF that illustrates people reacting to everyday situations.

Microsoft and Brainsonic have drawn inspiration from this hashtag to create the Office campaign and present new features included in the latest version. Each situation corresponds to a particular aspect of the suite, including “Me when I create a three-minute tutorial for my blog” (Sway), “Me when I see my grandson for the first time” (Skype) and “Me when I manage to go grocery shopping without forgetting anything” (OneNote).

Social by design, this campaign includes mini videos that will be diffused in GIF format on Facebook and Twitter. Clicking on these banners will take audiences to the #MoiQuandJe website, which has been created especially for the launch of the new Office. There, visitors will find all the relevant information concerning the new Office and a Twitter contest, as well as a Social Wall, which aggregates all social media communication relating to the campaign.

https://www.youtube.com/playlist?list=PLaEySM75YarlHt4jhSfsaTZi8eUZst6u_

Read the press release in French here.