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Microsoft TechDays is the largest European IT event of the year, drawing 18,200 people to the Palais des Congrès in Paris, and more than 40,000 viewers via live streaming. In 2012, Microsoft TechDays organizers began to integrate some social aspects, encouraging people to recommend different speaker sessions on the website. A social ranking promoted the most “social” sessions. And this year, the social initiative was expanded by integrating LinkedIn’s API across the entire website.

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