During the two weeks leading up to the ePrix, Brainsonic teams listened to online conversations using the #FormulaE hashtag to analyze drivers, teams, news and trends on Twitter.

 

The Monaco Formula E Electric Grand Prix certainly made its mark on social media, generating over 13 800 tweets. Drivers were also active on social networks, though let’s hope they weren’t tweeting behind the wheel…

Infographic

Download the #FormulaE infographic

 Among the topics that sparked the most social media activity were the chaotic start and Bruno Senna’s crash during the first lap. Video content proved to be particularly engaging among online audiences. Fanboost also engaged social media users, as tweeting about their favorite driver allowed the latter to win bonus seconds during the race – a great example of how to combine live events and digital initiatives.

As for the most talked about drivers, Sebastien Buemi came in first on the track as well as on Twitter, closely followed by team-mate Salvador Duron and the Brazilian Nelson Piquet. Lucas di Grassi and Bruno Senna completed the list of trending drivers.

Another interesting initiative came as Venturi driver Stéphane Sarrazin took part in a Q&A session on Twitter.

The teams also drove a lot of conversations. Three in particular stood out on Twitter: Amlin Aguri, Renault and Venturi. A special mention must be made for Amlin Aguri, whose hashtag #GoAmlinAguri sparked an electric atmosphere among supporters during the race.

Be sure to follow the event next year to find out whether Formula E can secure its place as a regular FIA fixture!

Download the #FormulaE infographic

A Social Wall Created Especially for the Occasion

Just as many automobile enthusiasts watched the Electric Grand Prix from the VIP terrace, the online community followed the event in real time thanks to the Social Wall implemented by Brainsonic. The Social Wall is a content aggregation and amplification platform that is extremely effective when leveraged for events. It allows audiences to follow all conversations taking place around specific hashtags and topics, and to click to share posts on any of their own social networks. When the Social Wall is displayed on large screens at events, users simply scan the QR code to access the online platform and share content on their own networks.