To boost digital communication, Groupama has launched Sociabble, a brand advocacy platform available to employees and stakeholders, with a highly visual interface that aggregates all external company publications (blogs, sites, Facebook, LinkedIn, Twitter etc.). This self-refreshing interface allows members to share posts with friends, family and followers on their own social networks at the click of a button, thus amplifying the reach of company content.

Using the platform’s multiple network functionality, Groupama created a Sociabble network for employees and another for stakeholders, pre-selected external users.

When registering, new users were invited to select their region. This gave them automatic access to the personalized content channel for that region, though they also had the option of viewing and sharing all Groupama content on a global channel.

In this way, Groupama provides tailored content for each of its advocate communities. Moreover, thanks to the platform’s advanced analytics, the company identifies top advocates on each network as well as members who require specific guidance.