For the second year Sodexo France turns to live video streaming and Facebook to broadcast the Cérémonie des Etoiles (“Ceremony of the Stars”), an annual event that rewards employees’ success as well as their loyalty to the organization. And for the second time, it was Brainsonic that ran the live stream, produced content and accompanied Sodexo throughout the promotion of the event.

Paris, June 5 2015

On Sunday June 7 at the Paris Lido, Sodexo France will host its thirteenth Cérémonie des Etoiles, a major internal event that rewards 350 employees for their loyalty or for their achievement of their professional qualification certificate at Sodexo.

Brainsonic will accompany Sodexo throughout the digitalization of the event.

Before: Boosting Engagement on Facebook through Teasers

Throughout the build-up to the Cérémonie des Etoiles, Brainsonic has worked with Sodexo France on the implementation of a social media communication plan on Facebook, as well as through the creation of regular posts that have served as teasers and engaged audiences in the event ahead of time. This activity has boosted the visibility of the event among the connections of employees who will be present at the event itself.

During: Video Production and Event Digitalization

Brainsonic has launched a complete live initiative that will allow Sodexo to broadcast the Cérémonie des Etoiles live on Facebook. The organization has also worked with Sodexo to produce video content, including profiles of the employees receiving awards, which will be shown during the ceremony. And finally, Brainsonic has designed a social game that will engage employees by presenting them with questions on Facebook throughout the event, incorporating an informative element that ties in with the celebratory atmosphere of the event.

After: Prolonging Audience Engagement through Video Highlights

The video recording of the Cérémonie des Etoiles, as well as the social game organized for employees, will be available online for several weeks after the event takes place. What’s more, a “Best Of” video presenting highlights of the event will be shared on social media. This will allow audiences to relive the best and most moving moments for the employees concerned, as well as their superiors, mentors and colleagues.

The Cérémonie des Etoiles is a key event for Sodexo and its employees, and one that will be captured by Brainsonic.  You can watch the event live at https://www.facebook.com/SodexoFrance.