During the Scoop.it business breakfast on Tuesday November 10, Brainsonic CEO Jean-Louis Bénard will speak about a subject that’s on many companies’ minds: employee advocacy.

We all know that content is king, but creating impactful content is not always easy for marketers.

Marc Rougier, President of Scoop.it, Héloise Beldico-Pachot, Director of Digital Customer Relationships at la Banque Postale, and Jean-Louis Bénard, CEO at Brainsonic, will explore how marketers can create high-quality content and generate concrete results.

A key focus of the event will be employee advocacy; Jean-Louis Bénard will speak about how companies can source and distribute great content through their employees, and transform employees themselves into brand advocates through content marketing.

Tickets to the free event can be reserved here.