How do you offer a product-oriented experience while at the same time targeting an audience that’s passionate about gaming? That’s why the Taiwanese giant ASUS turned to Brainsonic, in order to develop an interactive and addictive initiative called « Thinner than the Chi? »

« Thinner than the Chi? » is a race against the clock, during which users must decide whether the objects presented to them are thinner or thicker than the Chi. As the objects appear users register their decision by swiping from right to left, much like Tinder. Available on PCs, tablets and smartphones, the objective of the game is to present the advantages of the Chi, as well as its elegant appearance, through a game. 

Transformer Book T300 and T100s, as well as other goodies, are up for grabs and will be awarded to the users that provide the quickest and most pertinent answers. 

 This initiative marks the beginning of a long-term collaboration between ASUS and Brainsonic. 

To find out more about « Thinner than the Chi? » read the case study.