AFNOR Explores Corporate Social Responsibility in an Interactive Infographic
In order to accompany businesses in CSR (Corporate Social Responsibility), AFNOR has chosen a new content marketing format: the interactive infographic.
Unlike traditional infographics, interactive infographics integrate diverse media formats, including video, animation, sound and more, in order to capture audiences’ attention and increase their understanding in a way that is both informative and fun.
The infographic produced by AFNOR (Association Française de Normalisation) presents tips and testimonials about CSR, which is often a sensitive subject for businesses, in an interactive way. The infographic includes benchmarks, key figures, video testimonials and best practices, all of which were collected via a platform used by AFNOR to obtain 42 pieces of feedback.
Click here to discover the interactive infographic (it’s in French).