White Paper: How to create a successful LinkedIn strategy
08 octobre 2014
Brainsonic, one of the 8 Certified Development Partners on LinkedIn, publishes the white paper “Create a Successful LinkedIn Strategy”
A successful LinkedIn strategy combines Content Marketing, paid media, Social Selling, employee engagement and the use of LinkedIn’s API to create personalized experiences.
This white paper focuses on concrete case studies (American Express, Cap Gemini, Microsoft…) in order to reveal how coordinating the actions of HR, Marketing-Communications and Sales enables companies to realize their full potential on LinkedIn.
