For the launch of the Surface 2 4G, Microsoft France, accompanied by Brainsonic, invited 8 IT bloggers to test the tablet in real conditions in Aix en Provence. The result: an unforgettable experience for the participants, and a web series inspired by reality formats.

Microsoft is betting  on a shifted communication  strategy to illustrate the strengths of its Surface 2 4G. 

The web series follows the journey of 8 IT bloggers in their attempts to test the Surface 2 4G  tablet in real conditions through unusual workshops: cooking classes, music playlist mixes during an evening football game … and out in the Aix-en-Provence sun. Some episodes are presented by Sébastien Petit, Social Media Lead at Microsoft France.

The project was born from the desire to playfully highlight the features and competitive advantages of the range of Surface tablets, including its most recent release, which integrates 4G. All episodes aired on the social network accounts of Surface France (YouTube, Facebook, Twitter …), and was widely discussed online by the participating bloggers.