A prime of example of what social media brings to events

On September 23 Microsoft France saw in the fall season with a conference at Issy-les-Moulineaux.  Brainsonic was invited to film the plenary session, as well as the series of workshops that took place throughout the day.

Microsoft also entrusted Brainsonic with the task of implementing live video streams on Twitter and microsoft.com, and interacting with internet users via the Live Timeline tool.

This allowed community managers to filter conversations with one or several hashtags, retweeting pertinent messages and modifying them on both the interface itself and large screens at the conference center.

Users who were unable to participate in the event as it was taking place nevertheless had access to these tweets, which were synchronized with a video replay stream.