Last Thursday Brainsonic launched the #SoGift initiative, enabling Twitter users to give original presents made by Brainsonic teams. The initiative generated high levels of engagement, and allowed many Twitter users to give out Christmas presents a little early.

#SoGift: 618 Tweets, 2.2 Million Reached

Loads of visuals, 11 videos, two Social Walls, a ball pool delivered, one website developed, several presents successfully produced and five job interviews carried out…all in a single day. Those are the impressive results of the #SoGift initiative.

#SoGift: 140 Talented Individuals Offer Their Services to Twitter Users

Throughout the day, all Brainsonic teams were involved to respond the requests – however original – of Twitter users. From a ball pool delivered to Topito to original Christmas cards, the Managing Director of Operations dancing in a fire station and a wealth of other productions, this initiative was above all a fun way to capture audiences’ imagination and a great way to end the year.

CWauVKHXIAE3eAf