“Look, let me explain something to you. I’m not Mr. Lebowski. You’re Mr. Lebowski. I’m the Dude.” The Dude, The Big Lebowski

Brainsonic partners with the web team from Arte France in the creation of a Facebook integrated project dedicated to the promotion of a cycle of works by the Coen brothers, which Arte will debut on the November 4th until November 13th. The project is designed to complement the web experience on the arte.tv/coen site. The online user will be able to personalize the experience through the use of his or her own photo, which can be uploaded onto the site and edited with graphic elements that reference cult figures within the Coen brothers’ filmography. 

Visit the site here.