Microsoft
Microsoft Techdays TV: Brainsonic deploys a Rich Media communication solution unique in Europe.
Brainsonic has assisted us for several years with this event, that which has become a benchmark in the IT world. Their ability to deploy substantial resources to cover all our needs, combined with their professionalism and continued commitment is an important a valuable guarantee for us.
Sébastien Petit, Marketing Manager at Microsoft.
Offer : References_events References_live References_media
Area : IT
Once again, Microsoft places its confidence in Brainsonic for the Microsoft Tech Days' coverage, the opportunity to set up a live unprecedented.
A real television station for the event
For 3 days Brainsonic took care of all the technical arrangements of Techdays TV. From the recording of HD video to the on-line broadcast of HD to several thousand simultaneous visitors for 10 hours every day. “TechdaysTV” thus enabled viewing of the event’s 14 key talks, the large morning plenary sessions, and the programmes shot in a studio with discussions between experts, 01net journalists and guests.
A TV studio run by 01net teams was set up exclusively for the event
Maximising connection time by providing an interactive service
In terms of content, Techdays-TV combined programmes, reports and the event’s plenary sessions. In terms of environment, users could chat live during the plenary sessions via a Twitter/Facebook channel in the interface. Ideal for latecomers: the interface allowed participants to have control over the live broadcast (time-control and chapters on the fly) to go back whenever they wanted.
17,000 people at the Palais des Congrès convention centre and over 15,000 online!
