The live webcasting allows you to reach, at once, and interact with a hundreds of thousands of people. Such a solution is ideal when information must simultaneously reach-out all individuals at a specific time: any major worldwide product launches, communication to the financial community on quarterly results, internal communication with worldwide subsidiaries.
Best practices show that there are two ways of doing live webcasting: either it is a prerecording which is “webcasted” on a specific day at a specific time or it is actually a “true” live.