Our Convictions
An integrated Agency is no longer sufficient
The concept of an "integrated" agency that groups complementary skills together to address a global need is no longer sufficient. We prefer to speak of a "Blended Agency": Brainsonic has grown, and continues to grow, by skillfully combining creative, editorial, technical and organizational expertise. In particular, we are convinced that the technical aspect is not a "necessary evil" for creation purposes, but that it directly participates in the development of creative and innovative products and services. As such, whereas other agencies prefer to outsource or isolate the technical aspect, Brainsonic employs some 40 R&D staff who work closely with our creative teams from the start of the project design phase. Brainsonic boasts a total of 130 staff members.
Agency AND Cloud Computing Solutions Publisher : controlling costs and deadlines
The added value that a "Blended Agency" can provide is much more than the systematic development of unique features that are created by starting each new project from scratch. Our approach is to develop solutions by capitalizing on existing foundations, which means lower costs. This is the “Platform” concept available in the Cloud in Software as a Service (SaaS) mode, on which our solutions are based. This new approach erases the gap between a digital agency and a software solution publisher in the Cloud. A "Blended Agency" must be able to offer its clients services that are available on demand to reduce costs and project cycle times. Platforms for Digital Asset Management, Frameworks for networking sites, etc. - Brainsonic capitalizes on its know-how in the form of service platforms in the Cloud.
Maximize user engagement
The determining factor in the success of digital solutions is based on user engagement. Brainsonic develops its solutions by relying on the most powerful forces that drive user engagement: video, social networks and what we call "Experiences", or the types of uses that encourage interaction:
- Multi-screen use (mobiles, tablets, etc.) that could lead, for instance, to rethinking sites in terms of Responsive Design
- “Live” events on the Internet (live video broadcast with social and interactive experience)
- Physically connected experiences: the ability, on a retail venue, to interact with the screens around you; to have a social experience in a physical venue via a mobile phone, etc.
